Insurance Broker in Essex

Most people meet insurance twice: once when they buy it, quickly and online, and once when they claim, slowly and badly. The gap between those two moments is what an adviser is for. Alexandra Hamilton arranges home, landlord and personal protection insurance for households across Ilford, Clayhall, Chigwell, Woodford, Romford, Brentwood, Chelmsford and the wider county.

What we arrange — and what we don’t

We think it is more useful to be plain about scope than to imply we cover everything.

We arrange: buildings and contents insurance · landlord and let-property cover · life insurance · critical illness cover · income protection · family and mortgage protection · business protection for owner-managed companies · private medical cover · alongside mortgages, wills and conveyancing.

We do not arrange: motor, fleet or motor trade insurance · commercial combined, shop, office or manufacturing policies · professional indemnity, cyber or directors’ and officers’ cover · marine, aviation or haulage risks.

If you need any of the second list, you want a commercial broker, and we would rather tell you that in the first minute than the first meeting. The British Insurance Brokers’ Association runs a free find-a-broker service at biba.org.uk.

Where an adviser earns their fee

Personal insurance goes wrong in predictable ways. A rebuild figure that has not moved since 2015. A home policy still running on a property that is now let out, and therefore void. Life cover written without a trust, so it sits in the estate. Income protection bought with a four-week deferred period by someone whose employer pays six months’ full sick pay — paying twice for the same protection.

None of these show up on a price comparison. All of them show up at claim, which is the worst possible moment to find out.

We ask about the property and the household rather than about a form, we interpret the questions that actually decide a claim, and we place cover with an insurer from our panel that suits the risk — including insurers who will look at flood-affected, previously subsided, listed or non-standard properties that automated systems decline outright.

Regulated, and clear about it

Alexandra Hamilton is a trading name of Mirza Sujon Baig, an appointed representative of HL Partnership Limited, which is authorised and regulated by the Financial Conduct Authority. General insurance is arranged from a panel of insurers rather than the whole market. You can check the position on the FCA Register.

Speak to us

Call 020 7183 0212, email info@alexandrahamilton.co.uk, or use the enquiry form. Open Monday to Saturday, 09:00 to 17:00.

Frequently Asked Questions

What does an insurance broker actually do that I can't do myself?

Three things, and only the first is obvious.

The first is placement — finding an insurer whose appetite matches your circumstances. That matters most when something about you is unusual: a flood-scored postcode, previous subsidence, a non-standard construction, a medical history, a hazardous occupation. Automated systems handle these by declining them.

The second is interpretation, and it is where most of the value sits. Insurance applications ask questions that look simple and are not. What counts as a bedroom. What your rebuild cost is, as opposed to what your house is worth. Whether a flat roof is 25% of the total roof area. Whether a condition you were investigated for a decade ago counts as a disclosure. Answer any of these wrong, honestly and in good faith, and you can find a claim reduced or refused years later.

The third is continuity. Cover should change when your life does — a new mortgage, a baby, a let property, a business. Policies bought online tend to renew silently for a decade instead.

What types of insurance can you arrange, and what falls outside that?

We arrange personal and property insurance. That means buildings and contents cover for owner-occupied homes, landlord and let-property policies, and the protection contracts: life insurance, critical illness cover, income protection, family and mortgage protection, and business protection for owner-managed companies. We also arrange private medical cover, and mortgages, wills and conveyancing alongside.

What we do not arrange is commercial general insurance. Motor and fleet, motor trade, shop and office policies, commercial combined, professional indemnity, cyber, directors’ and officers’ liability, employers’ liability for trading businesses, marine, aviation and haulage all sit outside what we do.

That distinction matters because “insurance broker” covers two quite different trades. A commercial broker places business risks; a protection and property adviser like us works with households and landlords. Plenty of Essex firms do the first — Chelmsford, Billericay, Romford and Colchester all have long-established commercial brokerages — and if that is what you need, BIBA’s free find-a-broker service will point you at one.

How are you paid, and does it cost me anything?

Ask any adviser this. A straight answer is a reasonable test of whether to work with them.

On general insurance — home and landlord policies — we are usually paid commission by the insurer, which is included in the premium rather than added to it. On protection contracts such as life cover and income protection, the provider pays commission when the policy starts. In some cases a fee may apply instead of, or alongside, commission.

What matters is that you are told the basis before you commit, not afterwards. We will tell you plainly how we are remunerated on any recommendation, and you can ask at any point.

The related question worth asking is whether commission influences the recommendation. It should not, and under FCA rules a recommendation must be suitable for you. But you are entitled to test it: ask why one insurer was chosen over another, and what the alternatives were. A good answer will be about cover, appetite and claims handling rather than about price alone.

What does "appointed representative" mean, and how do I check you're regulated?

Almost no broker website explains this, and it is worth understanding.

An appointed representative is a firm that carries out regulated business under the responsibility of a directly authorised firm — its principal. Here, the principal is HL Partnership Limited, which is authorised and regulated by the Financial Conduct Authority. The principal is responsible for the regulated activities of its appointed representatives, oversees their advice and compliance, and holds the permissions under which business is written.

In practice this means you get the same regulatory protections you would from a directly authorised firm: advice must be suitable, you have access to the Financial Ombudsman Service if something goes wrong, and Financial Services Compensation Scheme cover applies in the circumstances the scheme sets out.

You can verify all of it yourself. Search the FCA Register at register.fca.org.uk for HL Partnership Limited and you will find the appointed representatives listed. Anyone advising you on insurance should be happy to be checked, and you should be sceptical of anyone who is not.

Do I really need advice for something as ordinary as home insurance?

Sometimes not. If you own a modern, standard-construction house, have never claimed, and are insuring an unremarkable set of contents, a comparison site will probably produce a competitive price and the policy will probably work.

The case for advice strengthens sharply when anything about the property is unusual. Previous subsidence or underpinning, a flood score, a thatched or timber-framed building, a listed property, a flat above a shop, high-value contents, a long unoccupied period, an annexe or a home business. Automated systems either decline these or price them punitively, because the form has nowhere to put them.

It also strengthens when the sum insured is uncertain. Under-insurance is the quiet problem in UK household policies: if your buildings sum insured is well below the true rebuild cost, an insurer can scale a payout down proportionately under the average clause. Someone insured for two-thirds of the rebuild figure can find a partial claim settled at two-thirds.

Will you help me if I need to make a claim?

Yes, within honest limits — and it is worth being precise about what those limits are.

We are not the insurer. We do not assess claims, we do not decide them, and we cannot overturn a decision. Anyone who suggests otherwise is overselling.

What we do is practical. We help you understand your own policy wording, which is usually where confusion starts. We tell you what to do in the first 48 hours: make the property secure, photograph everything before clearing up, keep damaged items, get a crime reference number for theft, and do not commission permanent repairs before the insurer authorises them. We chase the insurer when a claim stalls, and we translate what they are asking for.

We also tell you when a claim is not worth making — if the loss is close to the excess, the effect on your renewal premium and no-claims position can outweigh the settlement.

And if a claim is unfairly declined, we will help you frame a complaint and point you to the Financial Ombudsman Service.

I need cover for my business — can you help at all?

Partly, and it is worth separating two things that often get muddled.

Business protection we can arrange. That covers key person insurance, shareholder and partnership protection with the cross-option agreements that sit behind them, relevant life policies, and executive income protection paid through a limited company. These are protection contracts built around people, and they are within what we do.

Commercial general insurance we cannot. Employers’ and public liability for a trading business, stock and premises cover, business interruption, professional indemnity, cyber, fleet and motor trade all need a commercial broker with the relevant permissions and market access.

Plenty of Essex businesses need both, and there is no conflict in using two firms. If you come to us for shareholder protection and separately need your workshop insured, we will say so rather than stretch.

For the commercial side, BIBA’s find-a-broker service is free and independent, and the county has several well-established specialists.

What should I bring to a first conversation?

Less than you would think, and nothing you have to prepare.

For home or landlord cover: your current schedule and renewal notice, the rebuild sum insured if you know it, and details of anything unusual — previous claims, subsidence history, flood events, construction type, any period the property has stood empty. For a let property, the tenancy type and whether you have rent guarantee or legal expenses cover.

For protection: your payslip or accounts, your employer’s sick pay terms if you have them, any existing policies including ones through work, your mortgage balance and term, and a rough sense of monthly outgoings.

If you have none of that to hand, come anyway. Much of the first conversation is working out what you already have, and people are often better covered than they think in one area and completely uncovered in another.

There is no charge for an initial conversation and no obligation to proceed.